Common Business Problems Guides Action Plans Tools and Templates Real Business Stories
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How should I use the data I have to improve decision making?

Digital

Simply collecting data is one thing, making good use of it is something entirely different. The company website, social media, review platforms, online search terms and surveys are just some of the ways businesses can learn more about customers. However, turning reams of numbers into something actionable requires some upfront planning so the right data is collected and then there is a clear path for how it will be used to improve functions such as marketing and customer service.

Ways to help you deal with it:

Action Plan

Using data to inform decision making at your business

Effort : Medium
Impact : High
Data can shine a light on your most valuable products or services, what your customers care about and any emerging markets you could be entering. Using data to inform decision making at your business is a no-brainer – the biggest challenge is getting into the habit of doing so.
Action Plan

Develop your digital skills

Effort : Medium
Impact : High
Data can shine a light on your most valuable products or services, what your customers care about and any emerging markets you could be entering. Using data to inform decision making at your business is a no-brainer – the biggest challenge is getting into the habit of doing so.

ACTION PLANS are a structured list of steps designed to help you approach tackling a particular business challenge.

We explain why each step is important
Customise by setting your own completion dates and assign tasks
Helpful tools are provided for certain steps
A downloadable PDF version of each action plan is available
Guide

An introduction to using the data you have to improve decision making

Data plays an important part in effective decision making, whether it’s around company growth, hiring practices, sales or marketing campaigns.

GUIDES break a challenge down, providing important context and real-world experiences.

Based on SME experiences, not corporate jargon
Filled with real-world stories
Achievable steps every business can take

Other support that's available

The new normal
Find out why professional services firm Deloitte believes data driven decision making is no longer a novel way of doing things, it's become a primary need for all types of businesses.

How other businesses have tackled something similar

Real Business Story

A strong digital presence has never been more important

The shop window for most businesses is its digital presence. Getting it right can increase brand awareness, demonstrate trust, set you apart for the competition and ultimately generate new business.